Basel, Switzerland, during Herbstmesse (fall fair) in November. As soon as the snow starts to fall in Switzerland — and that should be any day now — Todd Truitt wants to be on a plane to Europe. "I ...

Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

With the Alps as its biggest draw, Switzerland has traditionally been a biannual destination, drawing visitors to its summer mountain scenery and winter slopes. Summer visitors come to savor iconic ...

Switzerland is trying to persuade business travelers to extend their trips through a new marketing campaign. Called “Fly another day,” the campaign features a 30-second video ad that encourages ...

The Matterhorn is the most recognizable mountain on earth - and Zermatt's calling card. The Gornergrat train is the town's most popular activity. My first ever trip to continental Europe was a hiking ...

On court, Roger Federer has always pulled off wins in style. Luckily for fans, his elegant delivery has since extended to other arenas. Starting in 2021—a year before his retirement from professional ...

In February, it is a safe bet that equine enthusiasts from around the world will make a powdery pilgrimage to White Turf 2016—the international horseracing series set on the frozen lake of St. Moritz, ...

Roger Federer is teaming up with Switzerland Tourism (ST) to act as an official brand ambassador for the destination. The tennis star and ST are working to develop initiatives to promote Switzerland ...

Here's a pairing we didn't see coming: Robert DeNiro and Roger Federer. Ask the Swiss tennis star, recently named the new brand ambassador for Switzerland Tourism, and he'd say the same. “I am a huge ...