When we picture ourselves rocking ModCloth's new line of quirky printed swimsuits, we feel good. We're standing by the ocean in one of the adorable retro silhouettes — we'll take the shark pattern, ...

After quietly dipping its toe into the waters for the past couple years, ModCloth this month is officially revealing its in-house swimwear line, High Dive by ModCloth. The line, in keeping with the ...

All too often, retailers we love let us down with ad campaigns that reinforce narrow standards of beauty. But every once in a while, the opposite happens: A retailer we love takes a huge step in ...

Popular online retailer ModCloth is paving the way for body positivity, one swimsuit at a time. And to prove it, they’re using their own employees and customers — of all shapes and sizes — as swimsuit ...

She got a major confidence boost before her shoot from her partner Nick Holliday Tess Holliday has been very open about the struggles of maintaining her career while caring for her 8-month-old son ...

Add Yahoo as a preferred source to see more of our stories on Google. Not only has one clothing company used ‘real women’ in its latest swimwear campaign, it used its own employees. For the second ...

Cute, size-inclusive swimwear used to be but a dream. But now, lines like Gabi Fresh x Swimsuits For All and plus size retailers like Torrid are making that dream is coming true. Thankfully, another ...

During these cold winter months, the only thing keeping me hanging on is daydreaming about the summer — and daydreaming about all my super cute summer outfits, of course. With summer fashion comes ...