Everyday sights and sounds quietly shape the choices people make, often without them realizing it. New research suggests that ...

Some individuals rely heavily on visual and sound cues when making decisions, and this sensitivity can lead to persistent maladaptive choices.

A study published in Personality and Individual Differences found that indecisive people tend to make really smart decisions.

Across cultures and continents, most people prefer to tackle life’s toughest choices alone, trusting their own gut or inner voice over the counsel of friends or the wisdom of the crowd, according to a ...

Trait ambivalence sounds like a bad thing, but not when it causes you to seek more information and see both sides of an issue. Do you tend to take longer than other people to make a decision? Let’s ...

In moments of intense pressure, the mind can feel like it's spinning. Too many decisions, too little time, and too much to lose. But when your job is navigating life-or-death situations in foreign ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

When faced with danger, there’s often limited time to weigh up our options before we have to act. On June 12th, 2025, an Air India passenger plane was headed for London when it crashed shortly after ...

When I was 22, I dated a man who cheated on me with a woman I knew. I was hopelessly in love with him. I ached for him so much that when he wanted to get back into my bed after being in hers, I let ...

Why do we sometimes regret the choices we make? The obvious answer is that we sometimes make bad choices, with unforeseen (though not necessarily unforeseeable) negative consequences. But that's not ...