PHILADELPHIA -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 ...

Mister Softee ice cream trucks have been a beloved symbol of summer nostalgia since their debut in 1956. Founded by brothers William and James Conway in Philadelphia, the iconic blue and white trucks, ...

Mister Softee isn’t just one of the best names in the ice cream business — it used to be one of the biggest. But the soft-serve company, which got its start in Philadelphia and is now based in ...

A Mister Softee truck driving down a street in a residential neighborhood. There’s no sound that sounds more like summer than hearing a Mister Softee ice cream truck's jingle, knowing that a cool, ...

Mister Softee played hardball against a competitor, and it could lead to a deal sweeter than a vanilla swirl. But not for the other ice cream man. Last summer, the companies that own Mister Softee and ...

A new ice cream shop is coming to the Shore, just in time for warmer weather. Mister Softee will open Friday, March 13, at 605 Route 9 South in Little Egg Harbor. It replaces The Pine Cone ice cream ...

Stefanos Chen, who covers the New York economy, spoke with a food vendor about the rising costs and red tape that threaten his business. By Emmett Lindner Inflation and its rising fuel prices have ...

Add Yahoo as a preferred source to see more of our stories on Google. Owners of the iconic Mister Softee ice cream truck franchise want to put the freeze on three rogue operators -- two in Queens and ...

Mister Softee is playing hardball. Owners of the iconic ice cream truck franchise want to put the freeze on three rogue operators — two in Queens and one in the Bronx — for ripping off its signature ...