From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and how firms might differentiate themselves from close competitors using a ...

Being a leader in the social media space for the last 10 years has been a wild journey as I’ve watched it evolve in real time. Back in 2015, many brands were just starting to come around to the idea ...

Adding one specialist role to your digital marketing team could make all the difference in 2026, according to social media expert Nathan Jun Poekert. It’s a job title that, at most companies, may not ...