The panel agreed that this reflects a change in how attention works on social platforms. Callum McCahon, chief strategy ...
Social media platforms are increasingly used to better understand what people are doing and saying, says GSA's Sheila Campbell. Social media platforms are increasingly used to better understand what ...
The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and ...
Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...
'We are unlocking next generation of government data for you to use and embed in your services.' -- Justin Herman, new media manager at the GSA’s Center for Excellence in Digital Government. (FCW ...
Every social media platform offers brands a wealth of data, but knowing which metrics matter most means the difference between guesswork and strategy. Looking beyond surface-level views and likes by ...
What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...
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