THE STUDIES ARE BLEAK: Most teenagers don't go out of their way to read news from reliable sources, or they depend on social ...

The spiraling drama between Alex Cooper and Alix Earle has underscored a new opportunity: brands getting stuck into online discourse. Does it pay dividends or divide followers?

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...