Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...

[ Enter ITworld’s drawing to win a copy of Friends With Benefits: A Social Media Marketing Handbook. ] Szabo’s first tip is aimed at those new to the world of social marketing. When getting started, ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

We are at a time in B2B marketing where incorporating social media is table stakes. That being said, the concept is still fairly novel, and many companies are still a bit socially misguided. You have ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

A social media content strategy is like a map and a guidebook rolled into one. It’s an essential document that tells you how to get from point A to point B to ensure a return on investment (ROI) from ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. While SEO and PPC are well-known ...