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Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

We’re long gone from the days when the most popular Snapchat filters were the simple, adorable puppy dog face and the iconic early 2010s rainbow-vomiter. Now, Snapchat is taking a step forward in its ...

Rapper Drake is incorporating augmented reality into his It’s All a Blur tour by overlaying Snapchat’s popular Crying Lens on concert attendees. During Drake’s performance of “Laugh Now Cry Later,” ...

Snapchat is trying to grow its community after the disastrous redesign. Snapchat is building its focus on augmented reality Lenses, by giving users the ability to download those created by other users ...

How to Use Snapchat: A Beginner’s Guide to Snaps, Stories, Privacy and AR Tools: By Preeti Das Learning how to use Snapchat feels exciting for anyone who wants to ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...