When a business needs to explain something complicated quickly, text and static images often fall short. That's why companies of all sizes — from startups to established enterprises — are turning to ...

Attention is automatically captured by motion and sound. Static content does not keep viewers engaged till the end like animated videos. Agencies rely on creative storytelling techniques to make sure ...

The Income Protection Task Force (IPTF) has launched a short animated video designed to help advisers explain income protection more clearly and improve consumer understanding.

Trust builds quicker. A slightly imperfect clip—natural lighting, real voices, no over-editing—often performs better than a “perfect” promo. Candidates seem to sense when something is staged.