Looking to capitalize on its partnership with Sony Pictures to promote the feature film “Sparkle,” footwear retailer Off Broadway Shoes wanted to improve its social media and email fan base. Off ...

Missouri-based shoe fashion accessory company, “Heelusions” Heels by Design, has added a limited edition pink ribbon design to its lineup of popular shoe heel accessories. Proceeds from sales of pink ...

With memorable shoes come memorable advertisements. Through decades of evolving fashion, some of the most famous footwear brands have released iconic commercials and marketing campaigns that have ...

Shimano has been on quite a roll with new products lately, but it has been nearly two years since the brand completely redesigned its lineup of gravity-oriented shoes. At the time, it seemed like a ...

The Moon Shoe, first designed by Nike co-founder Bill Bowerman, has been a mythical shoe for sneaker lovers since the 1970s. Since touching down in the era of the Space Race, the silhouette has ...

Country singers love their boots, and Grammy-nominated Reba McEntire is no exception. The actress and country singer teams up with Justin Boot Company, a division of H.H. Brown Shoe Company, to create ...

A secret slot that fits Apple trackers aims to give kids freedom and parents peace of mind Skechers launched kids' shoes with a hidden AirTag slot. A screw-tight cover keeps the tracker safe and out ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. The Adidas Ubersonic footwear silhouette has stood for speed ...

ASICS is pumping some ‘60s pep into its “Move Your Body, Move Your Mind” campaign. The athletic shoe brand is rolling out new spots that feature the Beach Boys’ “Good Vibrations” to support both its ...

If you thought the original Ares was a game-changer, buckle up—Specialized just dropped the all-new S-Works Ares 2, and it’s dialed for one thing: max power transfer with zero sacrifice in comfort. It ...