The impetus is Apple’s move to start requiring an opt-in for its proprietary advertising ID, the IDFA, beginning with iOS 14 in September. Without ready access to the IDFA, apps are limited in their ...
Though engagement rates remain low, the mobile marketplace appears to be recovering from a paralyzing app glut. That’s according to new findings from analytics firm Localytics, which processes around ...
Approximately half of businesses have integrated chatbots into their websites, while on Facebook Messenger alone, there are well over 300,000 active bots facilitating billions of messages between ...
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