We’ve long described the Seiko 5 Sports line as the “biggest cheat code” in watches. Why? Because the watches produced by the legendary Japanese brand, often priced under $500, offer the type of ...

Seiko has once again challenged the status quo in affordable horology with the release of the striking new 5 Sports GMT ‘Pepsi’, a vibrant option with bold aesthetics and elevated sophistication.

A first look at two new Grand Seiko models ✓ The SBGM255 and SBGM257 ✓ New colors and textures for the dressy GMT ✓ See them ...

When the Seiko 5 Sports automatic GMT watches were announced costing only $475, it changed everything — at least in the world of affordable watches. They look fantastic, but there was a wider ...

Want more watch coverage? Get About Time, Esquire’s free newsletter devoted to the watch world, in your inbox every Sunday. Sign up here Pop culture and watches have been having a full-fat moment on ...

Seiko has finally made it official. While watch fans have been calling red-and-blue bezels “Pepsi” models for decades – largely thanks to the iconic Rolex GMT-Master – this is the first time the ...

The Datejust is the best-selling, the Submariner the most iconic and the Daytona the most hyped. But if you were to poll a group of watch enthusiasts and ask them to name their favorite Rolex watch, I ...

From snow‑textured dials to moonlit hues, each watch reflects Japanese seasonal beauty paired with precision engineering.

Touted as “the highest-performance quartz watch in the world,” Grand Seiko’s Caliber 9F was critically acclaimed when it was introduced in 1993 and has remained a cult favorite over the past ...