Days after Apple learned its lesson, apologized, and removed its controversial "Crush" ad for iPad Pro, Samsung is here with another poorly thought out ad promoting Galaxy Tab with AI. Apple's Let ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Like automotive ads before them, spots for tech gadgets follow ...

A cheeky new Samsung advertisement makes light of a recent Apple ad for its iPad Pro that was widely panned as insensitive and out of touch. The Apple spot featured a hydraulic press shown crushing ...

With the debut of the new iPad Pro, Apple put out a controversial ad that saw creative tools crushed by a hydraulic press. Now, Samsung is firing back at the ad with a brief Galaxy Tab S9 spot that ...

Apple rival Samsung aired an ad that appears to be in the same creative space that Apple showed with its ad. Samsung’s ad ends with a message of, “Creativity cannot be crushed,” seemingly a direct dig ...

Samsung has issued a video ad in response to Apple’s controversial Crush ad. The video shows a woman playing a damaged guitar, while Samsung notes that it “would never crush creativity.” This ad comes ...

Samsung’s latest promo ads for the Galaxy S25 FE and Galaxy Tab S11 series reveal a strong focus on AI. The videos highlight the devices’ new AI-powered camera and video tools, as well as the ...

It’s not often that Samsung one-ups Apple in its marketing campaigns, but the South Korean company has done just that with its latest ad, “Uncrush.” Earlier this month, Apple unveiled the long-awaited ...

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