A sales letter is a low-cost selling tool; in fact, an email version is one of the most cost-effective ways to reach customers. A good letter by itself may be enough to get the message across. However ...

One of the most important factors in the success of your direct mail package is your sales letter. In many cases, particularly with small businesses, the sales letter may be the entire package. But ...

Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).

Video sales letters can help your business increase the number of leads or sales you get almost overnight. In the direct mail days, "sales letters" were the ultimate marketing tool to land customers ...

Is your company using VSL’s to boost sales? If not, you’re missing out on one of the Internets most effective conversion techniques. Here’s 10 Tips to creating powerful Video Sales Letters.eck However ...

Like most forms of writing, crafting compelling sales letters requires practice. Once you've started your letter with an attention-grabbing introduction and summarized an offer in the body, you must ...