Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).

A well-written pre-approach letter sent to qualified prospects under the right conditions can deliver more sales. Marketplace fact-finding and prospect qualification are essential to identify ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. As straightforward as a business ...

A business letter is a document that is used for formal correspondence between an organization and its clients, employees, partners or other stakeholders. The formality of the business letter often ...

A sales letter is a low-cost selling tool; in fact, an email version is one of the most cost-effective ways to reach customers. A good letter by itself may be enough to get the message across. However ...

An effective sales letter, not surprisingly, hits the same objectives as an effective salesperson. And just as a salesperson wants to be sure to avoid certain mistakes in the selling process, so too ...

Numerous situations arise in professional business settings that necessitate formal correspondence. You might need to send a letter to an executive in the company requesting their presence at an event ...

Dana Miranda is a Certified Educator in Personal Finance® who's been writing about money management and small business operations for more than a decade. She writes the newsletter Healthy Rich about ...