'Brian is absolutely going to move the services needle for partners,' says Advizex CEO C.R. Howdyshell. ‘This is a brilliant move by Simon Ewington. Brian gets customers, gets the channel and gets HPE ...

A brand name alone shouldn’t be the only fallback if overall performance is suffering. Instead, a brand should be viewed as a key factor in performance from the start. Brands in 2026 serve a bigger, ...

1. Deeply understand your ideal customer. 2. Establish clear metrics and KPIs. 3. Diversify your efforts by creating additional revenue channels. 4. Increase your sales volume. 5. Leverage technology ...

In today's fast-paced retail landscape, businesses must meet their customers wherever they shop, whether online, in-store or through third-party marketplaces. This is the core of multichannel selling, ...

And for Breen, it probably is. Breen is one of the Top 25 people in terms of impact on the channel in large part because he and his team has shaped EMC's channel organization into one that's becoming ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

A solid sales plan begins with setting clear sales objectives that outline your broader goals for the year. Then, you need to define the target markets you’ll focus on and determine what ...

Executing a sales strategy involves implementing processes and methodologies that guide sales efforts. This starts with defining clear sales processes that outline steps from initial customer contact ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...