One morning in 1960, amid the euphoria of Barbie’s first year, Mattel co-founders Ruth and Elliot Handler held a kind of debate. They brought in the toy marketing team. And the ad guys, Cy Schneider ...

Ruth Handler's creation of Barbie was inspired by her daughter's preference for adult-shaped dolls, leading to a revolutionary fashion doll. After her breast cancer diagnosis, Ruth Handler founded ...

Barbie is not who we think she is. For nearly seven decades, Mattel has sold Barbie as a true original: a revolutionary and empowering alternative to the baby dolls before her. In her new book, ...

Barbie was officially born on March 9, 1959, when she launched at the American Toy Fair in New York City. Mattel’s co-creator, Ruth Handler, became inspired to create a 3D doll that could inspire ...

It’s Barbie’s world, people, and we’re just living in it. Or, wait—maybe it’s the other way around? This summer’s much-anticipated feature, Barbie, explores what might happen if the real world ...

It’s in the hand-painted eyelashes on every Barbie doll prototype. It’s in the meticulous detail found on the millions of Hot Wheels and Matchbox cars made every year. It’s in the ingenuity of the ...

The end of Barbie leaves the iconic Mattel doll with a big decision to make. To Barbie’s surprise, Ken — whose entire sense of identity is dependent on Barbie — joins her on her mission. In the real ...

The large post World War II birth rate between 1946 and 1964 became labeled as the baby boomer or “boomer” years. My previous article about dangerous baby boomer toys resulted in a number of readers ...