Roblox's Untapped Billion-Dollar Advertising Opportunity

The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ...
Los Angeles Times

Roblox game-buying frenzy is turning teens into millionaires

The creator of “Blue Lock: Rivals” thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 million. The 19-year-old, who asked that his ...
GamesRadar+

With 21 million concurrent players, Roblox hit Grow a Garden is bigger than half of Steam combined, but players are already flooding another, far weirder competitor

Simulation Games Roblox is reportedly bigger than the entirety of Steam with a whopping 47.4 million concurrent users, almost exclusively thanks to two games: Steal a Brainrot and Grow a Garden ...