Advertising is a natural fit for Roblox. It sits on one of the largest captive audiences in digital media, and in the second ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration, ...

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

Roblox is preparing to open up its self-service ad network to more advertisers this year. It just hired Stephanie Latham from Meta as VP of global partnerships. Roblox's partnerships boss Christina ...

Esports community platform Super League Gaming said it has acquired Bloxbiz, an ad-tech company focused on helping creators in Roblox and other online game services make more money. The deal is valued ...