BUFFALO, N.Y. (WKBW) — Buffalo kids can meet local heroes and play with an new line of toys at Walmart stores this Saturday and Sunday. To celebrate the relaunch of Rescue Heroes toys at Walmart, ...

Will Billy Blazes be a hot item? Since Sept. 11, the heroics of firefighters, police officers and rescue workers have inspired Americans. Nowhere is the popularity of the men and women on the front ...

Since 1998, Fisher-Price has been promoting police officers and firefighters with its generic "Rescue Heroes" action figures. Then, last December, the toymakers looked around and noticed some ...

Forbes contributors publish independent expert analyses and insights. Chris Walton is a former Target executive turned retail journalist. What was once old is new (and cool) again. Today, Fisher-Price ...

Rescue Heroes is a Canadian/American animated children's television series produced by Nelvana, CBC and CBS. Based on the 1995 Fisher Price toy line of the same name, the series tracks the adventures ...