In 1992, just before his rookie season with the Orlando Magic, Shaq signed with Reebok. He said he stayed loyal to the brand ...

Reebok is pinning its hopes to regain its lost basketball glory on WNBA star Angel Reese, its first signature basketball athlete since the company started its comeback bid. During a recent interview ...

Shaquille O'Neal was a dominant force in the NBA, a 7-foot-1 gentle giant who shattered boards, racked up four titles and left an indelible mark as one of the best centers in basketball history. But ...

Golden State Warriors point guard Stephen Curry is enjoying his newfound freedom of sneaker free agency. Last week, Under Armour and Curry Brand unexpectedly split, and Curry has since used his ...

This image released by Netflix shows Shaquille O’Neal, left, and Allen Iverson in a scene from the series “Power Moves with Shaquille O’Neal.” (Netflix via AP) LOS ANGELES (AP) — Shaquille O’Neal and ...

One game after warming up to Kobe Bryant's Nike Kobe 6 Protro "Sweet Sixteen" colorway, Golden State Warriors superstar Stephen Curry entered the arena wearing Shaquille O'Neal's iconic Reebok ...

Success is all Shaquille O'Neal knows. The Basketball Hall of Famer dominates every industry he touches with a smile on his face: sports, entertainment, footwear, and now candy. Can you dig it?

Chicago Sky superstar Angel Reese became the first women's basketball player to sign with Reebok once the company decided to revitalize its basketball line. This was the first move NBA legend ...

It’s a family affair over at the Shaq Brand. O’Neal recounts on “The Big Podcast” that he went to his mom in hopes she would counter what the woman had said. However, his mother not only agreed but ...

LSU All-American Angel Reese has a new endorsement deal with a major shoe and athletic apparel company. Reebok announced Tuesday that it has signed the Tigers' star forward as a partner as she ...