Thank Taylor Swift for modernising red lipstick. The biggest pop star in the world has made it her signature and it’s driven the trend for bulletproof lip stains (hers is courtesy of Pat McGrath Labs) ...

I reached out to multiple makeup artists and beauty experts, who were happy to share a few red lipsticks that they personally love and use on their clients. I also chatted with PureWow editors to ...

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First dates can be nerve-wracking, filled with the excitement of new possibilities — and the fear of making the wrong impression. Amid choosing the perfect outfit and planning conversation topics, one ...

“Makeup is more than just makeup—it’s a feeling,” says beauty influencer Monica Ravichandran. She’s a content creator whose viral #LipstickColorTheory has been trending for three years. Her background ...