The European Commission has opened an investigation into Red Bull to establish whether the energy drinks giant illegally ...

As temperatures drop and winter adventures take center stage, Red Bull is ringing in the season with a vibrant new flavor ...

As for the US version on the horizon, while few details have been released so far, it will reportedly be offered in regular ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage (or food) that pairs well with sports. Yes, even cookie ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey ...

EU antitrust regulators on Thursday opened an investigation into Austrian energy drinks maker Red Bull, saying that it may be restricting competition, in particular the energy drinks sold by its ...

Energy drink brands can capitalize on opportunities by enhancing functionality with added benefits like focus or mood enhancement, adopting flexible pricing, and innovating product formats. Alignment ...

A new study has revealed that a “common” ingredient found in a string of popular energy drinks could elevate the risk of blood cancers. US researchers have found that taurine, an amino acid often ...

This new energy drink is not what you might expect. I’m not a health nut by any stretch of the imagination, but I have worked with a nutritionist to learn how to better fuel my body. I now pay ...

Remember the Red Bull and Vodka? The drink of uppers and downers ran rampant back in the 90s and early aughts, when spiked energy drinks seemed to be the rage. While, the nostalgic cocktail circuit is ...

Red Bull announced on Tuesday that its 2026 season launch will take place in Detroit, Michigan, on January 15.