Pure Michigan Superfan Day invites residents and travelers to share their favorite Michigan moments on social media May 28 ...

What does Pure Michigan smell like to you? If you’re in the market for a new seasonal fragrance, look no further — Pure Michigan, the state’s advertising agency, has released a new scent that was ...

LANSING, MI -- The beauty shots of Michigan’s lakes, sand dunes, and bustling downtowns inspired more than 1.5 million vacations last year, according to a new Pure Michigan report. The 2025 report ...

NORTHERN MICHIGAN., (WPBN/WGTU) -- By the luck of the draw, three Michigan hunters get the incredibly rare opportunity to ...

TRAVERSE CITY — Leaders from around the state gathered this week for the Governor’s Conference on Tourism, where they discussed how to best support Michigan’s multi-billion dollar industry. They laid ...

LANSING, Mich. — There is a brand new fragrance perfect for Michiganders that aims to put a Great Lakes vacation in a bottle. Pure Michigan — a tourism and promotion arm of Michigan Economic ...

FRANKENMUTH, Mich. (WNEM) – Gov. Gretchen Whitmer’s 2025 budget proposal announced $15 million for Pure Michigan initiatives, and while some say it’s not enough, others are happy the campaign could ...

GRAND RAPIDS, Michigan — Michigan summers are cherished for their beauty, but weekend getaways can sometimes put a strain on your wallet. To help travelers explore Michigan without breaking the bank, ...

MICHIGAN — 2025 is the year of "slow travel" and this time of year, travelers can make an "un-resolution" to enjoy vacation in a more meaningful way. Pure Michigan is here for it all, because no ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Hearing Tim Allen's voice telling people about the wonders ...

The new state budget slashes Michigan’s tourism advertising campaign nearly in half, marking the second cycle in a row that deep cuts have followed a high-spending year while irking tourism groups ...