Founded at Butterfly Loft salon in California by Alexis and David Thurston, Pulp Riot is the fastest growing, most engaged hair product brand on Instagram (you only have to take a glimpse at their ...

Pulp Riot Hair Color has become the latest beauty brand to be snapped up by L'Oréal. The cosmetics giant has acquired the professional hair color brand, which was launched by David and Alexis Thurston ...

Not to throw shade on winter, but summer has the tendency to bring out the most fun of beauty looks. Bright makeup palettes are brought out from the back of bathroom drawers, neon lipsticks are thrown ...

The bold hair trend for this upcoming season is loved by celebrities and mere mortals alike THIS autumn-winter period’s hottest hair trend is definitely not for the faint hearted. Here’s all you need ...