A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear sense of priorities, and the ability to utilize every available outlet and ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. With budget planning season well underway, persistent political and economic ...

Most successful hospitals or healthcare organizations have a public relations plan that complements and supports their overall business objectives. If properly conceived and executed, this plan can ...

Communicating cultural identity : the role of museum public relations -- Communicating identity in public relations : culture-centered museum practitioners speak -- Communicating counterstereotypes ...