Beauty brand packaging design drives purchase decisions before your formula is tested — smart material and format choices ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

Your products and product designs are the life blood of your business. However, many companies don’t think about protecting their creative product designs, and product packaging with intellectual ...

This article is by Simon Preece, director of effectiveness stuff at Elmwood, a brand design consultancy whose clients include Fairway Supermarkets, Kimberly-Clark and Nestle. Consumer products brand ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

Packaging is undergoing structural change as pressure grows to move from material tweaks to full system-wide decarbonisation.

As e-commerce continues to scale across global markets, packaging has moved from a passive container role to a critical ...

Responding to growing environmental concerns, companies across industries are searching for ways to make their products more sustainable. Many factors come into play when determining whether a product ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...