Product packaging serves as a silent salesman, a visual storyteller, and a pivotal element in the consumer decision-making ...

As a marketer, you are faced with a daunting task to design packaging that makes a bold statement about your product. It should also tell why these folks at the local store should drop it into ...

Sabert's Stephny Halstead shares the factors influencing the company's approach to food service packaging design.

In a 2018 survey, 72% of American consumers stated that their purchase decisions were influenced by a product’s packaging design. In 2021, Lydia Simmons, founder of M.O.O. (Mom’s Official ...

In today’s competitive business landscape, efficiency is key to success. Every minute saved and every cost reduced ...

will consult on 'hyper-custom' proprietary packaging that will be developed by eBottles and will also assist the company in the branding and design of its existing product lines. In 2016, the Pollen ...

The infographic provides a look at the various elements of product packaging and how they influence consumers ... Color also heavily influences purchasing decisions, as does typography. Moreover, ...

Eco-friendly packaging is transforming the industry, with trends like biodegradable materials, minimalist design, and ...

In the brand’s first portfolio redesign in six years, Butterball aims to tap into modern preferences and connect with ...

With its premium canned cocktails painstakingly developed by both bartenders and AI, Global Brands wanted to create packaging ...

Another factor brands are considering is how sustainability fits into making a product more accessible. “Most of these design elements require additional packaging from a design perspective ...