Every product was new, once, and most of them follow a fairly predictable path of acceptance, demand and eventual disinterest from consumers. That doesn't mean everything stops selling eventually – ...

In this video, we explore various tech products and gadgets, including gaming laptops and peripherals. The content features a ...

Despite the setbacks that the height of the pandemic in 2020 presented to the business landscape, many brands used this time to stay resilient and leverage their skills, all while putting their ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Launching a new product is an exciting milestone for your business – but you need the right people to know about it. From earning media coverage and customer buzz to driving pre-orders and sales, a ...

Editor’s note: Guest contributor Eric Ries is a consultant and the author of The Lean Startup. Drew Houston is featured on the cover of Forbes magazine as the entrepreneur who out-Steve Jobs’ed Steve ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. David ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...