When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

More than 40 percent of all new product ideas fail to reach their profit objectives, which can make lenders and business veterans skeptical about new product ideas. A business case for a new product ...

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Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market ...

This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are ...

What are the best practices when writing meta and product descriptions for an ecommerce site with thousands of products? Learn actionable tips from this edition of Ask an SEO. Editor’s note: “Ask an ...

As a business leader, you’re familiar with the product life cycle: introduction, growth, maturity, and decline. Now, consider this: does the accompanying marketing life cycle get as much attention, or ...

Editor’s note: Guest contributor Eric Ries is a consultant and the author of The Lean Startup. Drew Houston is featured on the cover of Forbes magazine as the entrepreneur who out-Steve Jobs’ed Steve ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Kenneth Harris, a NASA veteran who worked on ...

What is a white-label product? What is a white-label product? A white-label product refers to an item sold by retailers that is manufactured by a third party but branded by the retailer. The retailer ...