Print advertising struggles to maintain momentum as TAM’s 2024 report reveals a mere 1% growth over the previous year, ...
Don’t put all your eggs into one basket,” applies to advertising as much as other aspects of life. It certainly applies to ...
The Alchemy of print: Awakening desire On a digital screen, rather than as an aspiration. But advertising is not about features; it is about longing, seduction, and storytelling.
Photo from Pexels.com There’s no doubt that we live in a world that’s digitally-dominated and that’s something that most ...
Maruti Suzuki emerged as the top advertiser in 2024, followed by Hero Motorcorp and Honda Motorcycle & Scooter India ...
In 2024, the print advertising space grew by 58% compared to 2020, with 8,400+ brands opting for jacket-full page ads and sales promotions occupying 32% of total ad space.
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