Print advertising struggles to maintain momentum as TAM’s 2024 report reveals a mere 1% growth over the previous year, ...
The Alchemy of print: Awakening desire On a digital screen, rather than as an aspiration. But advertising is not about features; it is about longing, seduction, and storytelling.
Don’t put all your eggs into one basket,” applies to advertising as much as other aspects of life. It certainly applies to ...
Photo from Pexels.com There’s no doubt that we live in a world that’s digitally-dominated and that’s something that most ...
Maruti Suzuki emerged as the top advertiser in 2024, followed by Hero Motorcorp and Honda Motorcycle & Scooter India ...
with more than 78,000 advertisers and 1.04 lakh brands investing in print advertising, according to the latest TAM AdEx report. Titled ‘TAM AdEx Print: A Glimpse into Advertising Trends for Year 2024’ ...
In 2024, the print advertising space grew by 58% compared to 2020, with 8,400+ brands opting for jacket-full page ads and sales promotions occupying 32% of total ad space.
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