Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Overview: AI turns customer data into clear insights, helping brands target the right audience with relevant messages and ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

New York, United States, 17th Dec 2025 – Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing systems. The initiative represents a ...

Forbes contributors publish independent expert analyses and insights. Kathleen Walch covers AI, ML, and big data best practices. Jan 31, 2025, 07:41pm EST From hyperpersonalized customer experiences ...

Predictive analytics involves using data, statistical algorithms and artificial intelligence to anticipate future outcomes, trends, behaviors and events based on historical customer data. This ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. AnalyticsIQ, a provider of predictive people-based data, is excited to ...

Back in 2013, Martin Zwilling announced that predictive analytics was a goldmine for startups, referring to a wide variety of applications such technologies may have. Indeed, as big data gets bigger ...

NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)--While companies tout the criticality of consumer data on a variety of fronts, from predicting future purchases to customer churn, the reality is that more ...

Forbes contributors publish independent expert analyses and insights. Tony Bradley covers the intersection of tech and entertainment. Marketing has always been part science and part intuition — a mix ...