We have an epidemic. The virus is known to travel on paper and transmit over the keyboard: it jumps from old lawyer to young lawyer, preys on the inexperienced and insecure lawyer, and thrives in the ...

A great introduction is fine art, crafted with great care and purpose. A first impression matters. If the reader never reads past the first paragraph, he will never read your brilliant narrative or ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Persuasion is an extremely powerful writing tactic, but only when executed correctly. I wanted to speak to someone who knows how to use this tactic for good. Henneke Duistermaat is an expert writer, ...

When you persuade someone in your writing, your aim is to get them to agree with your point of view. Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of ...

Summer stretches before us, with all its potential for meeting research and writing goals. But if you’re going on the faculty-job market for the first time — as a recent Ph.D. or an advanced doctoral ...

Twenty years ago, when I started my career as an ESL teacher in Houston, Texas, I remember the struggles of teaching persuasive writing to English learners. I had students who were bright, ...

Maintaining a discerning eye for the value of the content you share, regardless of the channel it is shared on, will best serve your reputation as a writer and thought-leader in the long-term. Keep ...

Email persuasion is about what you say and when you say it. Aspects such as the day of the week, frequency of communication, consistency in tone and the right amount of simplicity all factor in our ...

1. Write like you talk. There is no First Law of Speechwriting, but if there were, it would probably be something like this: a speech is meant to be spoken, not read. That simple (and obvious) fact ...