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Ever noticed a woman so smitten by how a man smells, that she leaves all her dignity behind, only to find herself in his bed, the morning after? That’s the stereotyped plot in almost every perfume ad ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Perfume advertisements are traditionally pretty ...

Add Yahoo as a preferred source to see more of our stories on Google. (Photo Credit: @oliviarodrigo / Instagram) Olivia Rodrigo flaunted several fun looks in a new perfume ad for Lancôme. On Thursday, ...

Beyoncé turned up the heat on Instagram with the recent campaign shoot for her newest fragrance, Cé Lumière. The campaign broke the internet and received a storm of reactions online.The comments came ...

ET is exclusively premiering her brand new commercial for her latest fragrance, Private Show – and the sultry 60-second spot features a lengthy first listen of her new tune of the same name (in the ...