The Utah-based company ranks No. 2 among the top U.S. sellers on Amazon's third-party marketplace.

Flat irons have long held a fraught reputation in the world of hair. For years, the pursuit of impossibly sleek strands has ...

PATTERN Beauty built its brand by listening to its community, celebrating textured hair and turning consumer needs into trustworthy products.

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...

I am an editorial assistant who works across our lifestyle verticals. I tested the Pattern Hair Steamer, which delivers steam straight to your hair cuticles, enhancing hydration and allowing for ...

Pattern's AI-driven social commerce growth, 46.7% revenue rise, and 129% NRR, plus an attractive 16.5x EV/EBITDA, make it a ...

The first time I got my hands (and hair) on Pattern Beauty, Tracee Ellis Ross’s hair-care line specially formulated to bring out the best in curly and kinky hair, I was testing curly-hair products for ...

Left to right: Jill Marie Jones, Tracee Ellis Ross, Golden Brooks, and Persia White on the set of Pattern Beauty’s first-ever commercial. “Hair cocktailing is a common practice in our community: We ...