For the uninitiated, marketing and PR are interchangeable. Some PR firms sell marketing services and vice versa. But while they can sometimes serve similar purposes, they're different and do not mean ...

Compare the job pathways of public relations and digital marketing in 2026. Learn about the fundamental distinctions in ...

Let's start with the fact that PR and marketing are not the same, although many people think they are. If we go back a few years, there was a clear demarcation between public relations and marketing.

Digital marketing and public relations (PR) are two distinct disciplines, but combined, they can pack a mean punch. While you need unique strategies for each approach, they can work together to ...

Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment.

The three fields of advertising, marketing and public relations offer highly creative people careers in industry. Choosing the right career path among these disciplines depends on your long-term goals ...

The PR world has been long overdue for a massive shake-up. Thanks to one entrepreneur’s vision, the inevitable overhaul — and it's incredibly exciting and lucrative aftermath — it is finally here.

It’s that time of year — the time to make New Year’s resolutions for 2023. As work slows down around the holidays, it’s important to seize the opportunity and consider improvements to your marketing ...

PR is an integral part of a business's marketing strategy; however, sometimes friction occurs between marketing and PR teams as a consequence of their misunderstanding what each side's goals are. As ...

Opinions expressed by Entrepreneur contributors are their own. As President of a public relations firm for the past decade, potential clients always come to me and ask the same question: “Do I need PR ...

The first recorded instance of the term “marketing” dates to the 1560s. In the 460 years since then, marketing has taken many forms, with traveling salesmanship and mail-order catalogs giving way to ...

Learn innovative strategies that make fashion brands stand out in a crowded market. In this certificate program, students learn about new methods adopted by brand marketers and PR professionals to ...