Playboi Carti's mysterious persona and minimal promotion strategy create anticipation, turning each album release into a major cultural event. His distinctive goth-rap aesthetic and immersive Opium ...

Playboi Carti doesn’t do interviews. He doesn’t flood social media with promo. He doesn’t drop obvious radio singles. Yet somehow, he’s about to top the Billboard 200 (again) with a projected 310,000 ...