Clym reports that U.S. businesses must adapt to rising online advertising costs and evolving consent regulations to maintain ...

Is advertising the only viable way to fund AI at scale? Will it quietly dictate what these systems optimize for? Advertising in generative AI systems has become a fault line. Last month, OpenAI ...

Amazon's online advertising business brought in $12.77 billion during the second quarter, marking a 20% year-over-year increase, but missing analysts' estimates. Amazon disclosed the latest quarterly ...

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...

Revenue in Amazon's online ad business rose 19% to $13.92 billion. Amazon has emerged as a force in digital advertising, trailing only Meta and Google in the U.S. Amazon reported a 19% increase in ...

Justice Department alleges Google stymied competition in online ad tech Google denies allegations, citing competition in apps and connected TV Trial to feature witnesses from Google, competitors and ...

A federal judge has ruled that Google is a monopolist in online advertising. The New York Times reported on Thursday that Judge Leonie Brinkema of the US District Court for the Eastern District of ...

Meta Platforms faces unprecedented demand for Meta Glasses that helps it diversify beyond ad revenue. Online ads provide a major capital engine that helps the company invest in more AI opportunities.

LONDON, Nov 29 (Reuters) - Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts ...

It was the second time in a year that a U.S. court found that the company had acted illegally to remain dominant. By David McCabe Reporting from Washington Google acted illegally to maintain a ...

Artificial intelligence (AI) must become about "us," not about "I" -- how to make the world better. How to ensure privacy. Shifting from "us" to "I" requires a multifaceted approach for the collective ...

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to ...