As technology continues to transform our world, the concept of marketing is constantly evolving as well. Gone are the days when a newspaper ad or a few TV and radio commercials were enough for a ...

In this post, we will discuss how the internet and e-commerce have prompted some firms to try to adapt their marketing strategies; the implications of these changes on purchase drivers and consumer ...

Research shows that organizations with a strong omnichannel marketing strategy perform better than others. Here are some tips to strengthen yours. COVID-19 has separated the leaders from the laggards ...

Disconnected systems, inconsistent messaging and fragmented data can leave customers confused or dissatisfied, which undercuts the purpose of an integrated journey.

With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on ...

Healthcare marketing is an industry dominated by buzzwords and over the past year or so, few have matched the staying power of ‘omnichannel engagement.’ Consumer expectations are constantly changing ...

Despite the quest for omnichannel activation in pharma, there continues to be more channel diversification than true unification. And in a hybrid world, an evolved architecture is more necessary than ...

Andre Chandra, an Entrepreneurs’ Organization (EO) member in San Francisco, is the founder and CEO of Propelo Media, an omni-channel direct marketing company that helps clients with lead generation, ...

Omnichannel marketing is the key to meeting customers where they’re at and ensuring cohesive experiences across channels and devices. It’s midnight in Arizona, and Martin can’t sleep. He opens his ...

No one likes to be sold to. With the rise of ad blockers and privacy concerns among consumers, the message couldn’t be more clear to marketers. Today, it’s time to focus on making marketing messages ...

As if we don’t have enough crazy acronyms, words and phrases in our industry… here’s another one: “omnichannel marketing.” It’s a buzzword, but it’s an important one because it represents a whole new ...