No two creators know this better than beauty gurus James Charles and Jeffree Star, the latter of whom continues to build his platform by criticizing other makeup gurus for their reviews of products.

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*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. NikkieTutorials, a Dutch makeup artist, came out as transgender this year in a video that has more than 36 million views. "I love ...