Nike (NYSE:NKE) said it made significant progress strengthening its business during fiscal 2026, with President and Chief Executive Officer Elliott Hill outlining a broad operational transformation aimed at improving long-term growth and profitability.

The company reiterated that its new actions in China are "not a pullback" nor a "retreat" from digital commerce or wholesale.

Add Yahoo as a preferred source to see more of our stories on Google. In its last reported quarter, Nike Direct sales climbed 22% to $5.3 billion, with Nike brand digital sales increasing 24%. Also during the quarter, the company’s wholesale revenues ...

Nike is tightening its grip on online sales, curtailing rights from prominent Chinese retailers to bolster its control over pricing and address falling sales. The brand is also investing in local product designs to stand out against homegrown competitors.

Nike's "Win Now" strategy propels a strong Q1, but challenges in Greater China and direct-to-consumer channels remain.

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Nike hired for a new C-suite position that is very similar to a role it eliminated last month. From the Portland Business Journal. A month after Nike eliminated its chief strategy and transformation officer role, it has hired a 14-year company veteran to ...