Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

'Just do it', Nike has always told us. Now in a bold twist on the iconic tagline it's inviting us to question why. Its new adverts flip the traditional affirmation into a question: 'Why do it'? and ...

Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. Two days later, Adidas revealed “You Got This,” a continuation of its ongoing efforts to disarm the ...

Tyler, The Creator is the new voice of Nike. At least, the Grammy winner is the voice of Nike’s newest ad campaign. The iconic sports apparel is tweaking its famous “Just Do It” slogan after almost 40 ...

Holy marketing genius, Nike just pulled off something pretty spectacular. After nearly four decades of “Just Do It” being the most recognizable slogan in sports, the swoosh decided it was time to hand ...

Nike’s latest OOH campaign, which was displayed as part of the London marathon on Sunday (27 April), is facing backlash for being “inappropriate” following Yom HaShoah last week (23-24 April). Nike is ...