Just like people, most products go through several distinct phases during their lifetime. Once products are introduced, they'll go through periods of growth, maturity and eventual decline. That's ...

After you've created a product your company will sell on the open market, that product has a natural life cycle. The cycle begins with the product's introduction into the market, continues with the ...

The theory of a product life cycle was first introduced in the 1950s to explain the expected life cycle of a typical product from design to obsolescence, a period divided into the phases of product ...

Toyota is quietly rewriting the product playbook, stretching the life of its core models instead of racing to replace them ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept of ...