Just like people, most products go through several distinct phases during their lifetime. Once products are introduced, they'll go through periods of growth, maturity and eventual decline. That's ...

After you've created a product your company will sell on the open market, that product has a natural life cycle. The cycle begins with the product's introduction into the market, continues with the ...

The theory of a product life cycle was first introduced in the 1950s to explain the expected life cycle of a typical product from design to obsolescence, a period divided into the phases of product ...

Toyota is quietly rewriting the product playbook, stretching the life of its core models instead of racing to replace them ...

Does your business identify your customers' needs for new product development (NPD)? And how can customer involvement in the process of NPD be effective? The idea seems simplistic in real-life ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As global economies slowly reopen in the midst of Covid-19, new data we obtained has exposed ...

This is the idea that products, like people, have a birth, a life and a death, and that they should be financed and marketed with this in mind. Even as a new product is being launched, its ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept of ...