Netflix is once again shaking up how it captures viewership on its platform. As Netflix gets ready to roll out new ad formats ...

Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.

Netflix expands its global ad network with new measurement partners in the US, France, Japan, Mexico, and Brazil for better ...

The streaming giant intends to institute a new measure for advertisers that tabulates how many of the 190 million monthly ...

Netflix stock has outperformed the S&P 500 so far this year, even though YouTube has moved ahead of it in U.S. streaming market share.

Gregory Peters, Co-CEO, stated the business is “very healthy” with Q3 revenue in line with expectations and operating income that “would have exceeded our forecast absent the Brazilian tax matter.” ...

Netflix's 10-for-1 stock split took effect on Monday, November 17. Options data suggests Netflix stock can push higher from ...

The best thing about starting from zero is that practically any growth feels like a lot. Which partly explains why Netflix’s less-than-three-year-old advertising business always seems to be expanding ...

Is Netflix still just a streaming service? Its ads, gaming, and Netflix House plans point to something bigger.

Apple is another kind of business. Unlike Netflix, it has a much broader-based business with its services and devices. And it is not prone to any wild swings in quarterly financial results.

Netflix has been an outperforming non-AI tech stock this year, highlighting persistent market optimism over its organic strategy in streaming. This is corroborated by Netflix's differentiated strategy ...