Netflix is once again shaking up how it captures viewership on its platform. As Netflix gets ready to roll out new ad formats ...

Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.

The streaming giant intends to institute a new measure for advertisers that tabulates how many of the 190 million monthly ...

Netflix expands its global ad network with new measurement partners in the US, France, Japan, Mexico, and Brazil for better ...

Apple is another kind of business. Unlike Netflix, it has a much broader-based business with its services and devices. And it is not prone to any wild swings in quarterly financial results.

Gregory Peters, Co-CEO, stated the business is “very healthy” with Q3 revenue in line with expectations and operating income that “would have exceeded our forecast absent the Brazilian tax matter.” ...

The best thing about starting from zero is that practically any growth feels like a lot. Which partly explains why Netflix’s less-than-three-year-old advertising business always seems to be expanding ...

Netflix (NASDAQ:NFLX) has shifted its reporting strategy, no longer providing quarterly subscriber counts and emphasizing broader revenue drivers like advertising. This change, announced earlier this ...

Is Netflix still just a streaming service? Its ads, gaming, and Netflix House plans point to something bigger.

Netflix is doubling down on its commitment to TV gaming and social play features, aiming to maintain its competitive edge in ...