A year and a half after launching ads, ads are finally making a meaningful contribution to Netflix’s bottom line. Last quarter, Netflix grew its overall revenue by 17% year over year – a huge jump ...

The streaming giant intends to institute a new measure for advertisers that tabulates how many of the 190 million monthly ...

Netflix's 10-for-1 split starts Nov 17. Q3 revenue up 17.2% YoY as ad business doubles and operating margin targets 29% in ...

Netflix reported a major bump in ad sales compared to its first upfront, which refers to advance negotiations with advertisers based on soon-to-be-released content. The gain is a sign that the ...

Netflix's narrative is shifting from subscriber growth to value per user, margin expansion, and scalable advertising monetization. Q2 2025 expectations are solid: strong revenue, margin expansion, and ...

Netflix is rolling out a new advertising metric that it says shows the wide reach of its ad-supported subscription tier.

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to buy ...

The stock's post-earnings sell-off may be a buy-the-dip moment.

Netflix's programmatic advertising deal with demand-side platform The Trade Desk is estimated to yield major revenue results for the streaming platform and the DSP. [It] "speaks to the increasing ...