The owners of five Mister Softee shops and 14 ice cream trucks at the Shore are opening their newest location this week.

The Mister Softee sign just went up at the former Pam’s Ice Cream Shoppe on Carleton Avenue. The shop closed last month after more than 40 years in business. This will be the first Mister Softee store ...

Mister Softee’s Long Island takeover isn’t showing any signs of slowing down. The ice cream vendor will open its third brick-and-mortar location, in Miller Place, next spring. Franchisee Steven Zoly, ...

Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee trucks looping around neighborhoods and parks in ...

Mister Softee played hardball against a competitor, and it could lead to a deal sweeter than a vanilla swirl. But not for the other ice cream man. Last summer, the companies that own Mister Softee and ...

You don't need to listen for the ice cream truck's jingle for a sweet treat, thanks to the new Mister Softee app. The app shows the locations of dozens of trucks across 18 states. Originally launched ...

Another Mister Softee store is opening Friday in Suffolk County. This one is on Montauk Highway in Center Moriches. It moved into the old Ultimate Ice Cream and Ice. Mister Softee opened its first ...

A Mister Softee truck driving down a street in a residential neighborhood. There’s no sound that sounds more like summer than hearing a Mister Softee ice cream truck's jingle, knowing that a cool, ...