The official start of summer means it's time for the return of the annual urban earworm, the Mister Softee jingle. Resistance is futile, so here instead is another way to fight: reappropriation. The ...
The Mister Softee folks are taking a hard line on what they say is trademark infringement -- a Queens soft-serve vendor using the company's popular melody. In a suit filed Friday in federal court in ...
The Chinese Mr. Softee on YouTube. We have no idea what they’re saying, but the jingle is unmistakable. Ah, sweet, sweet globalization! New Yorkers have been so busy carping about the Mister Softee ...
Embed <iframe src="https://www.npr.org/player/embed/4470864/4470865" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player"> At ...
The Mister Softee trucks have been rolling down my block for months, since well before it was even remotely summer (or perhaps more worrisomely, I've simply been hearing the song in my head). But now ...
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