Google is intensifying its efforts to counter ad blockers, particularly on YouTube, by experimenting with server-side ad injection. This method embeds ads directly into video streams, making them ...
YouTube Tries a New, Harder-to-Bypass Method for Stopping Ad Blockers With server-side ad injection, the user is fed one continuous stream of video with the ad included, making it difficult for ad ...
In a redefinition of 'self-promotion', a new method mines a user's own clicks to create bespoke web ads based on their own particular history. Though ad agencies are keen to debunk the idea that ...